We design, improve & implement novel visual representations + interactions
We innovate, develop & apply novel analytical tools + methods.
We study, create & evaluate emerging strategy + decision support systems.
We study & develop computational solutions for enterprise transformation.
Much research on entrepreneurial ecosystems has focused on venture creation, strategy, and growth. However, little is known about variation in strategic positioning — how firms present technologies and products to key stakeholders including customers, employees, and investors — within and across global entrepreneurial ecosystems. While strategic positioning is important for established companies, it is particularly critical for entrepreneurial ventures, which face a difficult trade-off in balancing legitimacy through similarity versus innovativeness through differentiation. Using a computational approach based on data mining, text analytics, and network visualization, we provide insights into the structure of strategic positioning of nearly 60,000 companies in 35 global entrepreneurial ecosystems. Our study makes several important contributions. First, by examining strategic positioning statements of geographically defined ventures, we contribute and advance our understanding of the geography of innovation and structure of entrepreneurial ecosystems. Our results indicate that there are wide differences in entrepreneurial ecosystem size, structure, diversity, and positioning. Second, methodologically we use novel computational approaches and introduce visualization as a powerful means to understand entrepreneurial ecosystems. Third, our results show that ventures from widely different industries actually often use similar position statements, thus highlighting that ecosystems are indeed not just defined by industries but also strategic positioning.
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